I did some testing with the turn shape. Turn start was 8 km and turn end at 50 km for all launches, with target orbit either at 100 km or 400 km. Testing was done with a pretty simple 5000 Dv (atmo) rocket and with Corrective Steering on for all launches. TWR in the lower atmosphere was mostly between 2.0-2.5, dropping to 1.5-2.0 in the middle (for 60 seconds) and rising back to 2.0-3.0 in the upper atmosphere. Bolded lines mark the most effective launch trajectories: Target orbit at 400 km: With 33% trajectory the remaining Dv at the end of the gravity turn was 1030 m/s. With 40% trajectory the remaining Dv at the end of the gravity turn was 1092 m/s. With 50% trajectory the remaining Dv at the end of the gravity turn was 1124 m/s. With 66% trajectory the remaining Dv at the end of the gravity turn was 1100 m/s. Target orbit at 100 km: With 33% trajectory the remaining Dv at the end of the gravity turn was 1281 m/s. With 50% trajectory the remaining Dv at the end of the gravity turn was 1335 m/s. With 66% trajectory the remaining Dv at the end of the gravity turn was 1264 m/s. (When the apoapsis was raised further to 400 km from the 100 km periapsis, the craft had 1071 m/s Dv remaining at the end of the maneuver, meaning that launching directly to a target altitude of 400 km was more effective than first reaching a 100 km orbit.) Tweaking the turn end altitude: Considering that 50% turn shape gave the best result in both scenarios, I tested the effect of changing the turn end altitude to 70 km for both launch scenarios: With 50% trajectory the remaining Dv at the end of the gravity turn was 1107 m/s - compare to 1124 m/s Dv remaining when the gravity turn ended at 50 km. With 50% trajectory the remaining Dv at the end of the gravity turn was 1431 m/s - compare to 1335m/s Dv remaining when the gravity turn ended at 50 km. Conclusion: The difference in fuel consumption with different turn shapes is ultimately quite small, with changes in the turn shape saving less than 2% of the craft's total Dv or between 5-8% of the craft's remaining Dv at the end of the gravity turn. The effect of changing the gravity turn end height from 50 km to 70 km was inconsistent, but seems to favor ending the gravity turn lower in the atmosphere if your target orbit is not much above the limit of the atmosphere. With a higher target orbit a longer gravity turn is marginally more efficient. It would be interesting to test the effect of the turn start altitude together with different turn shapes, but with no time warp available during burns it's way too time consuming for me to bother testing it further, given that the differences found in these tests proved to be so small (although not insignificant, depending on your mission and its margins of error your craft has for pulling it off successfully).