So there's this:
http://io9.gizmodo.com/groot-and-rocket-raccoon-to-be-sent-into-space-sort-of-1784161530
Is this a depressing evolution of the conquest of our normal lives by out-of-control capitalism?
Or:
Is this a hopeful look towards a brighter future by introducing the general public more and more to the world of space travel/industry?
Or:
Is this, in fact, not really that big of a deal?