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I just found one of my favourite scientific article of all time. The author used the word like 200 times in that paper. It is also a great paper about the kind of junk that many people (including me as a PR student) spew but is essentially meaningless, and provide a sorta definition to what constitute as [expletive], and identify who is most likely to fall for it. Of course, the whole paper could be ironically [expletive] itself, but still rather an interesting article to read.