[POLL] Which option do you like better.

[Zipmafia]

Hello all!

I have a question for everybody, but first let me explain.

I am in the process of taking over management of the zipline resort that I have worked @ for the last 8 years. In doing so I have determined that our current price structure is losing us money, and so have decided to change it. I have asked the team, and we have come up with two options on how to offer our ziplines. The only problem is that we are divided on which one to go with. This is where you come in...

All rides are on separate cables, we have 10 total. They start off low and slow, then get higher, faster, and longer.

Option A: Four rides for $55, minimum of two people or you have to tag on to an existing class. You have to start at the beginning, but if you add more you can mix it up and change what cables you ride.

Option B: Six rides for $55, minimum of four people or we will schedule you if we can where we can. If you want any more than the six rides it will be $35 more. No mixing it up.

Thank you for any and all help!!

p.s. I like option A

[Thomas988]

If never been ziplining before, but I could choose I would go on Option A. The people like mixing stuff up.

[Zipmafia]

Well you should try it some time if you want! According to the ACCT (Association of Challenge Course Technology) there are over 400 business in the continental us that offer ziplines and/or challenge course elements. It is not as extreme as you might think. Thanks for the input!

[Duxwing]

Why those price schemes? Absent any restrictions, I would charge five dollars for each ride on any cable and heavily advertise the low price to attract customers.

-Duxwing

[cantab]

What's the current price structure?

In any case, my thinking is that you should cater well for small groups. You don't want to be turning people away really.

[Zipmafia]

Thank you all for the input!!

Why those price schemes? Absent any restrictions, I would charge five dollars for each ride on any cable and heavily advertise the low price to attract customers.

Man am I with you on this one! The only problem is that it costs us at least $100 just to get the place started up (we inspect everything daily as per the ACCT standards, which takes at least two people), plus the insurance bill that has four zeros attached to it. This is actually as low as we can go without losing money.

What's the current price structure?

$55 for 6 rides, minimum of 2 people. We have classes on the hour with a maximum of 12 people per class. $35 for 4 more cables.

The only problem is that we lose money if we only take 2 people on a class, which is why some of the team have proposed to make the minimum 4. I don't want to turn anybody away, and I think the high minimum would turn away potential customers.

Also, it takes us way to long to put 12 people through 6 cables and we end up being late for our next class. We could guarantee that we can put 12 people through 4 cables in time for the next class though, then only offer extras if we can handle it.

Edited July 14, 2014 by Zipmafia