Very true, BUT and it's a big but, they can do more and until they give me the option to turn them all off completely, which they don't at this time, then it's not an OS I'm going to be using. This is regardless of whether it's for the good of mankind, Microsoft & it's 'trusted partners' (for 'trusted partners' read advertisers who pay MS for the privilege of sending targeted ads to your desktop via live tiles, windows store apps and whilst browsing the internet) or anyone else. There is also 'forced updates' for anyone not using the pro (who can only delay them while all the 'home' users test them without knowing) or enterprise editions. Remember all those windows updates over the years that broke your PC, well you can't stop them now without a lot of mucking about with system files, permissions and stuff. Win 10 managed to completely bork my Nvidia based laptop within a few days with this 'feature' I don't think there is anything insidious or big brother about it it, just extremely annoying and totally unnecessary. At the end of the day it's just an OS that's supposed to provide the means for me to interact with my PC hardware. If MS can no longer provide me with that without all the built in and unstoppable 'metrics and updates' then I suppose I'll have to look elsewhere.