Psuedoscientific jargon - one of the 12 basic forms of propaganda.
It works like this basically
You -------Life-----------Choices
Choice one - you ignore science and treat science and technology with suspicion or respect depending on the how the package is wrapped, not what is inside. (For you science and sci-fantasy have few distinguishing features)
Choice two - you engage technology and science and you are skeptical of packages, period.
Now I would say in the typical human with moderate amount of wealth in their 40s and 50s are of catagory A, which means some nepharious individual can repackage poof into glittering mounds of valuable fertilizer and can get people to invest.
Lets take an example I have a battery and a DC motor, I can use it to turn an aquarium pump impellar to generate DC to run a plasma capaciter, magrav system which oddly has both properties of a 120VAC 60hz and 12/6 VDC circuit at the same time, depending on which peice of equipment is on it. The equipment magically interpret what it needs to use and runs that device, it feeds enough power back to charge the system, run a refridgerator compressor and fan and provide additonal power at 120VAC, amazingly to any device that plugs into it. Now a certified electrician would probably give you a snicker, but if you were ignorant to all these things you might invest in this all but obvious perpetual motion machine only to be given the Ponzi treatment.