hype hʌɪp/ informal noun 1. extravagant or intensive publicity or promotion. "his first album hit the stores amid a storm of hype" synonyms: publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposure; More a deception carried out for the sake of publicity. plural noun: hypes "is his comeback a hype?" verb verb: hype; 3rd person present: hypes; past tense: hyped; past participle: hyped; gerund or present participle: hyping 1. promote or publicize (a product or idea) intensively, often exaggerating its benefits. "an industry quick to hype its products" synonyms: publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, beat/bang the drum for; informalplug "this was another stunt to hype a new product"