Horse race, National lotery, Euromillion (& similar), and now U tube funny video advertising reward. What's next popular bet around the rock ? *yawn* sure fact is: people instinct to like some kind of things and process never/rarely change in the background even if it change in the front scene ... as always * shrug* "Geographically, esports competitions have their roots in developed countries. South Korea has the best established esports organizations, officially licensing pro-gamers since the year 2000.[5] Official recognition of esports competitions outside South Korea has come somewhat slower." source: http://en.wikipedia.org/wiki/Electronic_sports Question as clue: who massively invested in the evening/else tv show ? you get it ... a fresh new coliseum so cool to focus attention upon